Welcome to the A-Y-B Newsletter  (!firstname)

 If you are a new subscriber a special welcome

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 This Newsletter is by SUBSCRIPTION ONLY You

 are receiving this Newsletter because you requested

 a subscription. Removal instructions are at the end

 of this issue.

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 A word about the Publisher

 My name is Cathy Qazalbash, or better known as Cathy Q.

 Briefly I am a mother with 3 grown or almost grown sons.

 I have always wanted to write ever since I was a small

 kid and now I have the chance. My reason for writing

 this Newsletter is to help all who refuse to fail

 and want to succeed in their busin*ss.

 This Newsletter is not just for me but also for all of you.

 Enjoy!

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Publishers note:

I hope you will enjoy the new improved A-Y-B. We have a new website especially for our newsletters. The A-Y-B  http://a-y-b.com  There are some articles there already with more to come. There will be new resources and articles added. You will now be getting your newsletter on a regular basis every 2 weeks on Friday.

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 Please let me know what you think. The A-Y-B is an interactive

 newsletter. Your comments are an important addition to making

 the A-Y-B a quality publication.

 I have included a survey in this edition please let me know

 what you like or dislike

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The Biggest Mistake in Copywriting

Cathy Qazalbash (c)

Sometimes in order to succeed we need to learn how to fail. There are many things you should do to succeed in writing good sales copy but there are also some things you should not do. The biggest mistake in business is to write a sales page and just leave it there. Yet you will find many people doing this. Your sales page is the lifeline of your business and as such you need to pay special attention to it.

One area you need to be aware of is how well your sales page is converting. Firstly what do we mean by “sales conversion?” In a nutshell it is how many of your website visitors are actually buying your product or service. For example if 100 people come to your website and 1 buys you will count that as a 1% sales conversion. However if 100 people come to your website and 5 buy it will be a 5% sales conversion. Now obviously you want to raise the sales conversion of your visitors as much as you can.

To do this you will need to have a method of testing.

The best example of this is called split testing. We have discussed this in previous editions so here is a brief recap of what it is. Basically it is a comparison of two different ads or sales pages, selling the same thing. You check each one and see which has the best sales conversions.

An easy to follow system for split testing your sales page is as follows.

1. Write or have written 2 sales pages for your product or service.
2. Set up 2 landing pages for each.
3. Drive 50% of your traffic to one sales page and 50% to the other. Here are 3 ways to do this.
   1.  If you are using Google Adwords Google has a system set up to allow you to split test ads.
   2. Article marketing and blogs: just change the links in the bio for your article or follow link in your blog.
   3. Alternatively you can use software to automatically split the traffic for you. Look up “software for split testing” in Google.  

4.      Check how many visitors are coming to each landing page with your website stats.

5.      Check how many sales you make per 100 visitors. If you have a 1000 visitors simply divide everything by 10 and you will get the sales conversion percentage.

If you are a beginner at this form of testing then you can start with the A/B method. This takes a little longer but is simple to do. In this method only one variable is tested at a time. Key areas for testing are:

• Headline
• Subheadline
• Inserting different trigger words
• Changing PS
• Changing price
• Offering a free trial

Only one of these areas can be changed at one time for the A/B method. You should run the test for at least 1 month to see results.

The Google Website Optimizer is a free tool offered by Google to help you set up a split test. This makes this system easy to set up. You can start increasing sales conversions today and grow your business with this easy testing system.

 If you need any help or further information please do not hesitate to contact me at cathy@advertise-your-business.com

Article written by Cathy Qazalbash Freelance writer. Publisher of the A-Y-B newsletter for all who refuse to fail http://advertise-your-business.com

More articles

Resource Websites

the A-Y-B newsletter works closely with these  websites

http://advertise-your-business.com marketing and promotion tools, tips and articles. The site has been revamped and more content is coming

http://a1-fraud-protection.com tips about avoiding and protecting yourself from fraudulent activity. Consumer fraud is always a problem but even more so in this tough economy. Want to protect your children from online predators?  Please visit this website for a free report.

http://treatment-of-arthritis.com different natural treatments for this common problem

http://myevergreenplanet.com all about healthy living and taking care of the environment. still lots more to come

http://lose10lbamonth.com weekly tips on losing weight.

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Opinion Poll

Many thanks to all who have participated; you are

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++ Especially for you ++  (!firstname) what would

you like to see in this

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Please take a minute to look over this short 3 question

Opinion Poll and just copy & paste your answers into an email to me

cathy@advertise-your-business.com 

Subject Opinion Poll. Opinion Poll.

Make this your Newsletter!

1) What subjects interest you the most (for Articles/tips) .. ........................................................

2) How can I improve the A-Y-B for you

what you like/dislike ........... ...........

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or would you like A-Y-B

to be every 2 weeks ........................................

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Special subscriber rates available

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http://advertise-your-business.com has been revamped and the advertising page needs to be updated so......

Please write to me for placing ads. This is another exclusive only for A-Y-B subscribers.

cathy@advertise-your-business.com

++A-Y-B editor must approve all Ads Please no Adult,

Gambling, or illegal ads No cigarette or Alcohol Ads Try to

 restrict your ads to Marketing and  Business

opportunities  Thank you. ++

If you want further help and tips on advertising please visit

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A LITTLE LEGAL STUFF

When you subscribed to this Newsletter:

The subscriber agrees, by accepting this email newsletter
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Wishing you success

Cathy Qazalbash

6025 Cork County Rd

Galloway OH 43119 USA

614/853-0472